When you prepare to send an email out to your list, how long should it be? How many different articles should it have? How long should each article be? The cold truth is that shorter email marketing messages are generally the most effective. People receive an average of 147 emails per day.* Big emails are […]
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Do Email Marketing from Your SmartPhone
The age of the smart phone is fully upon our society. An astounding amount of business can now be performed strictly through the use of your favorite mobile devices. Pay bills, watch movies, schedule appointments or write a novel: it’s all possible to do from the palm of your hand. Early on in the Internet […]
Make Your Emails Mobile Friendly
If you send emails to your email list, be aware that up to 43% of your opens could happen on a mobile device such as a smartphone or tablet. It might be time to redesign your email template so mobile users with small screens can comprehend your email and — most importantly — take the […]
Tying Your Marketing All Together
Technological and social changes have revolutionized marketing. The changes are coming so quickly that it is difficult for business owners to tie all their marketing together. How do you make your website, email, social media and retail outlet all work together? Here are three “back to basics” tips for tying your marketing together in a […]
10 Ways to Use Content Marketing to Grow Your Business
If you’ve tried to read or research into anything marketing lately, you’d have come across the term “content marketing” at least once; in most cases, you’ll see it mentioned across your social networks, on your favorite blogs and in various other outlets at least once a weak. To most people, content marketing is just another […]
10 Things Every E-Commerce Site Should Have
If you own an e-commerce site, your main aim is ultimately to get more people to buy; from how your website logo looks to the color and wording of your checkout button, everything should be designed to get more people to pay you. In other words, while it’s important to have a great product, it’s […]
SEO Tips for Your Business Website
The more quality traffic you can get, the more sales you will make. We’ve talked about various ways to significantly improve sales without having to increase traffic, using psychologically proven tactics, in previous articles but it’s important to also learn how to get more traffic; no matter how sophisticated your website and approach to closing […]
Cloud Computing Can Make Businesses More Efficient
Cloud computing is on the rise and small business owners may actually be receiving the lion’s share of the benefits. To most people, the term “cloud computing” conjures up the most basic functions of the cloud like virtual storage. This is only the first level of the possibilities available to cloud users, and it is […]
Should Small Businesses Care About Mobile Payments?
It wasn’t that long ago that the sole fact of having a website was a good-enough attempt at keeping up with the 21st century. So is it really necessary for small businesses to handle the difficulties of going mobile to expand their online presence? One of the recent reports published by the Business Insider indicates […]
5 Ways to Use Social Proof to Increase Sales
One of the most powerful ways to get people to buy what you have to offer is by using social proof; as with every other powerful tactic, there’s the right and wrong way to use it. One thing is without doubt, though, social proof can be very powerful and the impact it can have on […]
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