According to recent data, the average cost of generating leads through inbound and content marketing ($143) is about half the average cost of generating leads through outbound/traditional marketing ($373). Of all inbound marketing tactics, email is perhaps the most powerful; recent data from Direct Marketing Association has shown that “email provided $39.40 in sales per […]
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Your Slow Website is Costing You Sales – Here’s How to Fix it
If your website is slow, it’s probably costing you so much sales that even the best payment processor or the best marketing won’t help. Just so you know how toxic slow websites can be for your business, recent data from the Speed Awareness Month website has revealed that slow websites cost the U.S. economy over […]
How to Reduce Shopping Cart Abandonment on Your Website
According to data from Baymard Institute, the average online shopping cart abandonment rate is 67%; in other words, you should expect 67% of those who use your shopping cart not to complete their purchase. This number is significantly higher for some businesses, up to 80% according to data from Rejoiner, especially when there’s no optimization system in place to […]
5 Payment Tweaks Guaranteed to Get You More Sales
When you choose a payment processor there are a lot of things that come to mind. While different businesses have different reasons for which payment processor they choose, some of the most common factors businesses consider when choosing a payment processor are: (more…)
Beyond Payment Processing: How to Increase Sales on Your Website
While it’s important to have the right payment processor and while it’s equally important to work on reducing fraud on your website, something much more important is getting sale. If you can’t make a sale on your website, there’s no point in having a payment processor. According to data from the 2011 National Small Business Poll from the NFIB, the two principal […]
Why You Must Get Your Website Mobile-Ready
Is it necessary for your business to spend time and energy getting your website to work properly on smartphones, tablets and other mobile devices? According to a recent report*, by the end of this year, more people will access the internet via mobile devices than with their PCs. By 2015, this same report predicts that […]
How to Reduce Credit Fraud on Your Website
According to data from Unisys Security Index “Credit and debit card fraud is the No. 1 fear of Americans in the midst of the global financial crisis. Concern about fraud supersedes that of terrorism, computer and health viruses and personal safety.” Also, data has shown that 40% of all frauds relates to credit cards, and at least 60% of […]
5 Security Tips to Consider when Making Payments Online
While it’s our goal here at ACH-Payments.com to provide merchants with secure and reliable payment solutions, from choosing an ACH payment processing service to choosing a reliable payment gateway, we’re also dedicated to helping consumers make informed decisions when it comes to making payments online. According to data from the U.S. Department of Justice, 10% of Americans have been victims of credit card fraud and […]
Instagram Tips for the Small Business
Instagram is the clever merger of photo-sharing and social media technologies. Instagram.com is an essential component of many small business’s marketing strategy. If you are not using it yet, here are some ideas to keep in mind as you get started. If you are an Instagram business user, look here for a few tips that […]
Best Practices for Images in Email Marketing
When you send an email to your opt-in list, what are the best ways to handle images? How you manage images can strongly influence your email’s success. Make sure the images are inserted correctly, and balanced with the right amount of text. Avoid Attachments Do not attach images to your email. Why? Computer users have […]
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