ACH payments – Reducing Churn for an SaaS application

Recurring ACH payments can be a powerful tool for reducing churn for a SaaS application. Churn, or the rate at which customers cancel their subscriptions or stop using the service, is a major concern for SaaS companies. High churn rates can lead to decreased revenue, increased customer acquisition costs, and a lack of predictable revenue streams.

One way to reduce churn is by making it easy for customers to set up and manage recurring payments. ACH payments, which are electronic transfers of funds from oneACH Payment Processing bank account to another, can be set up to automatically charge customers on a regular basis. This means that customers don’t have to worry about manually paying their bills each month, which can be a major inconvenience and a potential reason for them to cancel their subscription.

In addition to making payments more convenient for customers, recurring ACH payments can also help reduce churn by providing a more predictable revenue stream for the company. With recurring payments, companies can better forecast their revenue and budget for future expenses, which can help them make more informed decisions and invest in growth opportunities.

Another benefit of recurring ACH payments is that they can help reduce the number of payment failures. When customers set up recurring payments, they are more likely to keep their payment information up to date, which can prevent payments from being declined or returned. This can help prevent customers from being charged late fees or having their service interrupted, which can be a major frustration and a reason for them to cancel their subscription.

Overall, recurring ACH payment processing can be a valuable tool for reducing churn for a SaaS application. By making payments more convenient and predictable, and by reducing the number of payment failures, SaaS companies can help retain more customers and grow their revenue.

About Gene

Gene is a 24 year veteran of the electronic payments industry and has consulted with countless companies of all sizes. He has overseen large underwriting portfolios, directed IT staff, and currently serves as the Director of Business Development. Gene has appeared before the U.S. Congress to provide expert opinions regarding developing technology and transaction risks towards solutions for the payroll industry. You can find him on LinkedIn>.