The ACH Payments Blog

facebook engagement

Get More Exposure on Your Facebook Business Page

When you look at your business Facebook page statistics, do you wonder how Facebook decided how many people got to see your individual posts? Perhaps your page has 1511 likers, but only “320 people saw this post.” And why do some posts have thousands of views? Here is some of the latest news about how […]

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customer service infographic thumbnail

Better Customer Service: New Research

What are the vital components–and pitfalls—of a successful customer service strategy? Why Do Companies with Great Customer Service Succeed? is the title of a new infographic from KISSmetrics that compiles data from various recent surveys. These graphs and pictographs show how to encourage new customers to buy your products and services, and keep your existing […]

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online business referrals

Ask for Referrals for Your Business — Online

What is the right way to ask for online referrals for your business? How can you successfully drum up business online without coming on too strong? The key is to have guidelines for asking for referrals online: 1. Online, most of your effort should be on indirect referrals. A direct referral means actually asking someone […]

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sms marketing

SMS Text Marketing for Your Business

Your prospects and customers carry their mobile phones everywhere, so cell phones are a great channel to reach out to them. Sending text-only messages to their mobile phone is perfect for timely marketing announcements such as sales, events and limited-time offers. Smart phones, such as Androids and iPhones, can receive push notifications if your company […]

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writing emails for business

Tips for Writing Better Business Emails

Looking for ways to make your business emails better? No matter whether you work in a dance studio or a corporate office, you probably send and receive a lot of emails. Did you know that on average, an office worker spends 28% of their work time reading and writing emails?* It’s not just desk time. […]

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online marketing

Get Online Marketing Help

Many business owners are watching online marketing begin to overtake traditional marketing. You know that marketing via the Internet is important, but the tools and techniques are changing too quickly. How can you master the basics, add more online marketing for your company and stay on top of the continuous changes? Here are some ideas […]

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online reputation

What Is Your Company’s Online Reputation?

When it comes to your company’s reputation, what you don’t know can hurt you. You need to know where your company is listed, and what people are saying about your company online. Why? The more places you are listed, the more chances someone will find your company. Negative customer reviews on listings might need “damage […]

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Cut the newsletter length

How Long Should Marketing Emails Be?

When you create an email for your opt-in marketing list, you need to decide how long it should be. The amount of time people are willing to spend reading an email is down to 52 seconds on average.* This holds especially true for cold leads — people who have signed up for your email list […]

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buying persona

Five Easy Ways to Get to Know Your Customers

Your customers are the lifeblood of your business, so it’s crucial to really know who they are. If you understand your market, you can more easily meet their needs. Your business may appeal to more than one market, which makes it more complicated. Here are five easy tips to for getting to know your customers. […]

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loyalty program

Does Your Business Need a Loyalty Program?

Loyalty programs can serve multiple purposes for your business and customers. You can draw in new customers with special deals on your product or service. You can glean contact information to grow your marketing list. It is also a great way to thank and reward your most loyal customers and keep them coming back. So […]

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