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Tag Archives | web marketing
competitor info

How to Monitor Your Competition Online

The game of marketing plays much like a professional sport in its wheelings and dealings. In any competition, especially between two equally matched parties, information becomes ultra valuable. No matter how wonderful your own offerings are, it pays to scout out the competition. This “counter-intelligence” gathering is just as important to forming a successful marketing […]

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holiday sales

Make an Effective Holiday Marketing Calendar

B2C businesses are getting ready for the holiday season. While you don’t want to start marketing for the holidays too early, you do need to stay on schedule. With social media and email marketing becoming increasingly important to consumers, B2C businesses need to develop a more sophisticated holiday marketing calendar. The holiday marketing calendar will […]

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Google Places

Brick-and-Mortor Businesses Must Claim Their Google Places Listing

Now that smartphones and tablet computers are everywhere, your business needs to be everywhere, including Google Places. What is Google Places, and why is it important to be proactive with your Google Places listing? Google Places makes your brick-and-mortar business or office show up on a potential customer’s screen when they search using Google or […]

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email marketing is key

3 Reasons Why Email Marketing Helps Grow Your Business

Sending the right emails at the right time to your opt-in list is one of the best ways to grow your business. No matter what other marketing you are doing — print, radio, TV, social media, Facebook, Twitter, SMS text marketing, phone calls, direct mail, brochures, networking, business cards, word-of-mouth — email marketing has an […]

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social media business

How to Choose from Six Top Social Media Sites: Advice for Small Businesses

If you have a small business, you are feeling the pressure to use social media to connect with your customers and prospects. But which social media sites are worth tackling? It depends on your business, your market and the talents you bring to the table. Start by using this guide to the top 6 social […]

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YouTube videos help market dance studios and more

Get More Customers By Posting Your Company’s Videos on YouTube

Did you know that YouTube is the second-largest search engine? All types of businesses can benefit from creating and posting their own videos on YouTube. If you have a good budget for marketing, the possibilities are endless. But even a modest budget can allow you to make videos that bring traffic to your website — […]

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Facebook page

Facebook Business Page 7 Steps to Success

Maybe you are wondering what all the excitement is over Facebook business pages. Perhaps you have created one and aren’t seeing results. Here are some tips to move forward. If You Haven’t Already, Start Your Page. You’ll need to budget time or money to set up a professional-looking Facebook business page. If you know how […]

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