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About Lee

Lee is a computer expert and writer with a background in technical writing, Internet marketing, blogging and website design.
Author Archive | Lee
long emails

How Long Should Your Email Newsletter Be?

When you prepare to send an email out to your list, how long should it be? How many different articles should it have? How long should each article be? The cold truth is that shorter email marketing messages are generally the most effective. People receive an average of 147 emails per day.* Big emails are […]

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competitor info

How to Monitor Your Competition Online

The game of marketing plays much like a professional sport in its wheelings and dealings. In any competition, especially between two equally matched parties, information becomes ultra valuable. No matter how wonderful your own offerings are, it pays to scout out the competition. This “counter-intelligence” gathering is just as important to forming a successful marketing […]

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Dance Studio Email

Segment Your Email Marketing Lists: Dance Studio Example

Many businesses are unaware of the power of segmenting their email marketing lists. Segmenting means that you break your list up into pieces and send the right marketing message to each segment. This is easier than it sounds, and helps make your email marketing more successful. A dance studio, for example, might cater to different […]

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google alerts

How to Use Google Alerts for Your Business

In business, knowledge is power. When important information is posted publicly online, knowing about it can make or break your company. Subscribing to newsletters, news sources, blogs, RSS feeds, important Facebook pages, and specific hash tags on Twitter can all be helpful. But don’t underestimate the power of Google Alerts to keep your finger on […]

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Engagement marketing button

How Can Engagement Marketing Help Your Business?

The latest buzzword in online marketing is “engagement marketing.” Can it help your business? Engagement marketing means bringing warm leads to your business via blogging and social media. It places the focus on drawing leads to you by engaging potential clients, rather than advertising at them or making cold calls. Existing customers can fan the […]

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smartphone email

Do Email Marketing from Your SmartPhone

The age of the smart phone is fully upon our society. An astounding amount of business can now be performed strictly through the use of your favorite mobile devices. Pay bills, watch movies, schedule appointments or write a novel: it’s all possible to do from the palm of your hand. Early on in the Internet […]

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checking email on a smartphone

Make Your Emails Mobile Friendly

If you send emails to your email list, be aware that up to 43% of your opens could happen on a mobile device such as a smartphone or tablet. It might be time to redesign your email template so mobile users with small screens can comprehend your email and — most importantly — take the […]

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pay per click ad screenshot

Save Money with 4 Pay Per Click Advertising Tips

Pay-per-click (PPC) advertising is a great way to bring traffic to your website, but it can also waste money. Yahoo Search Marketing and Google AdWords are two examples of places businesses can display ads on the search results pages in the “sponsored results section.” Every time someone clicks the ad, you pay a fee. However, […]

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get blog contact ideas from books

Get Website or Blog Content Ideas using an Ancient Paper-based Technology

Any business trying to keep up with the competition online today needs to be consistently generating relevant and original content for their website or blog. For those who have been in the game for a while it, can often become challenging to continually find new and interesting subjects to talk about. This is especially true […]

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pinterest board

How to Promote Your Business on Pinterest

Promoting your business on Pinterest can be a great way to draw in new clients.  Pinterest is primarily a visual social media site, so it is important to select images for your Pinterest boards that appeal to your market or highlight what your company has to offer. After creating a Pinterest account for your business, […]

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