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About Lee

Lee is a computer expert and writer with a background in technical writing, Internet marketing, blogging and website design.
Author Archive | Lee

5 Ways to Drive Facebook Engagement with Images

Images are key to successfully marketing your small business on Facebook. Posts with images receive 120% more engagement (likes, comments, shares) than those with just text.1 Check out these 5 examples of ways to use images on Facebook for your small business. 1. Promote Special Offers & Events Offering discounts, giveaways, or special offers for […]

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customers for businesses

Be Thankful for the Customers You Have

You have probably heard the saying that it is cheaper to keep the customers you have than to acquire new ones. Now is the moment to take stock of an often overlooked asset: your existing customers. A lot of companies focus too much effort on growth through new customer acquisition, when there is plenty of […]

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facebook engagement

Get More Exposure on Your Facebook Business Page

When you look at your business Facebook page statistics, do you wonder how Facebook decided how many people got to see your individual posts? Perhaps your page has 1511 likers, but only “320 people saw this post.” And why do some posts have thousands of views? Here is some of the latest news about how […]

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customer service infographic thumbnail

Better Customer Service: New Research

What are the vital components–and pitfalls—of a successful customer service strategy? Why Do Companies with Great Customer Service Succeed? is the title of a new infographic from KISSmetrics that compiles data from various recent surveys. These graphs and pictographs show how to encourage new customers to buy your products and services, and keep your existing […]

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online business referrals

Ask for Referrals for Your Business — Online

What is the right way to ask for online referrals for your business? How can you successfully drum up business online without coming on too strong? The key is to have guidelines for asking for referrals online: 1. Online, most of your effort should be on indirect referrals. A direct referral means actually asking someone […]

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sms marketing

SMS Text Marketing for Your Business

Your prospects and customers carry their mobile phones everywhere, so cell phones are a great channel to reach out to them. Sending text-only messages to their mobile phone is perfect for timely marketing announcements such as sales, events and limited-time offers. Smart phones, such as Androids and iPhones, can receive push notifications if your company […]

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writing emails for business

Tips for Writing Better Business Emails

Looking for ways to make your business emails better? No matter whether you work in a dance studio or a corporate office, you probably send and receive a lot of emails. Did you know that on average, an office worker spends 28% of their work time reading and writing emails?* It’s not just desk time. […]

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online reputation

What Is Your Company’s Online Reputation?

When it comes to your company’s reputation, what you don’t know can hurt you. You need to know where your company is listed, and what people are saying about your company online. Why? The more places you are listed, the more chances someone will find your company. Negative customer reviews on listings might need “damage […]

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Cut the newsletter length

How Long Should Marketing Emails Be?

When you create an email for your opt-in marketing list, you need to decide how long it should be. The amount of time people are willing to spend reading an email is down to 52 seconds on average.* This holds especially true for cold leads — people who have signed up for your email list […]

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buying persona

Five Easy Ways to Get to Know Your Customers

Your customers are the lifeblood of your business, so it’s crucial to really know who they are. If you understand your market, you can more easily meet their needs. Your business may appeal to more than one market, which makes it more complicated. Here are five easy tips to for getting to know your customers. […]

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