Images are key to successfully marketing your small business on Facebook. Posts with images receive 120% more engagement (likes, comments, shares) than those with just text.1 Check out these 5 examples of ways to use images on Facebook for your small business. 1. Promote Special Offers & Events Offering discounts, giveaways, or special offers for […]

You have probably heard the saying that it is cheaper to keep the customers you have than to acquire new ones. Now is the moment to take stock of an often overlooked asset: your existing customers. A lot of companies focus too much effort on growth through new customer acquisition, when there is plenty of […]

When you look at your business Facebook page statistics, do you wonder how Facebook decided how many people got to see your individual posts? Perhaps your page has 1511 likers, but only “320 people saw this post.” And why do some posts have thousands of views? Here is some of the latest news about how […]

What is the right way to ask for online referrals for your business? How can you successfully drum up business online without coming on too strong? The key is to have guidelines for asking for referrals online: 1. Online, most of your effort should be on indirect referrals. A direct referral means actually asking someone […]

Your prospects and customers carry their mobile phones everywhere, so cell phones are a great channel to reach out to them. Sending text-only messages to their mobile phone is perfect for timely marketing announcements such as sales, events and limited-time offers. Smart phones, such as Androids and iPhones, can receive push notifications if your company […]