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About Wayne Akey

Providing ACH and credit card payment solutions guaranteed to save businesses time and money. You can find Wayne on Google +. A specialist in ACH Integration for software/ASP providers looking to emdbed payment processing capabilities. Read about Integration. View my LinkedIn profile here
Author Archive | Wayne Akey

Methods of Business Marketing Domination

Effective marketing is crucial for business success. Unfortunately, there are a large number of business leaders who still may not give marketing the attention it deserves. Marketing is complex and nuanced. Whereas sales can be intuitive and relatively straightforward, marketing marches to the beat of a different drummer. Business markets are competitive, and it’s necessary […]

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Top 5 Business Marketing Strategies Books for 2016

If you’re a marketer, you should be doing everything possible to stay on top of the latest marketing trends. Sure, the Internet is filled with information on what’s new, what’s not, what’s cold, and what’s hot. Your journey will likely expose you to dedicated industry publications, training and certified courses. As well as print magazines, […]

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unique business

Understand Your Business’s Uniqueness for Success

There is something about your business that stands out. Your business is unique. The sheer existence of your business means you are offering something special, even in a crowded market. Reflect on what makes your company special, and how to improve on your distinct, positive qualities. Be very clear about what makes your company one-of-a-kind. […]

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online marketing

Get Online Marketing Help

Many business owners are watching online marketing begin to overtake traditional marketing. You know that marketing via the Internet is important, but the tools and techniques are changing too quickly. How can you master the basics, add more online marketing for your company and stay on top of the continuous changes? Here are some ideas […]

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personable emails

Make Your Business Emails More Personable

All small businesses have one major advantage. They can be more personable when reaching out to clients. Without the distance that a larger corporation is forced to have with its followers, smaller businesses are free to make real, personal connections. One simple way to do this is through emails. Unfortunately, many small businesses do not […]

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marketing campaign

5 Steps to Creating a Marketing Campaign

Campaigns for your small business can take many forms depending on your goal. But many people are easily daunted by the idea of starting their own campaigns. It sounds like a lot of planning and work, but in reality, a campaign can be quite simple and well worth your effort. Here are 5 steps to […]

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improve your website

Improve Your Website to Increase Sales

No matter what type of business you run, your website can always be improved to increase sales. Whether you have a service-based business, ecommerce site, or retail outlet, taking the time to improve your website can pay off. Websites are like your storefront: they make the first impression. Check out these tips for stopping some […]

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email marketing tools

Tools for Efficient Email Marketing

Most businesses value being efficient in everything, and this includes email marketing. Sending emails to your opt-in list is important for building relationships and making sales. It’s easy to get pulled into spending time on email marketing activities that could be automated. This riddle illustrates the point: “How many marketers does it take to change […]

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tying marketing together

Tying Your Marketing All Together

Technological and social changes have revolutionized marketing. The changes are coming so quickly that it is difficult for business owners to tie all their marketing together. How do you make your website, email, social media and retail outlet all work together? Here are three “back to basics” tips for tying your marketing together in a […]

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co-marketing partnership chocolate and peanut butter

Co-marketing Partnerships Increase a Company’s Reach

Co-marketing is a form of relationship marketing that allows companies to expand their reach and share in increased revenue with a partnered company. This type of marketing works at any scale and can fit into nearly any marketing plan. Co-marketing can take on many forms: co-sponsored events, shared campaigns, co-written blogs, eBooks, infographics, co-produced videos, […]

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