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Tag Archives | Business

Create Better Images for Better Marketing

Since images are a universal language, making better images will improve your marketing campaigns. Whether you are sending an email to your mailing list, posting to your Facebook page, or issuing a press release, an image is still worth a thousand words. Including quality images in marketing your business can make all the difference in […]

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Survey Reveals Small Business Trends

With all the advances in Internet, social media and mobile technology, how have small businesses changed over the last five years? Constant Contact recently surveyed business owners to reveal differences in running their business today as compared to five years ago. The results illuminate just how much the business landscape has shifted — and reveals […]

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phone calls at a meeting - business etiquette

Business Etiquette Tips for Smartphones, Social Media and Email

What is good business etiquette when using smartphones, Facebook and emails? Business etiquette is more important now than ever. In an increasingly competitive market, your relationships with colleagues, customers and other companies can easily make or break the business. And with the constant onslaught of new technology comes new rules for proper behavior on your […]

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Better Design for Your Business

If you want more customers, take an objective look at your company’s “design”: logo, colors, fonts, signage, website, the interior and exterior of any brick-and-mortar locations, etc. One thing is certain: your prospects and customers are looking! If your design doesn’t appeal to them, then people will walk away, often without your knowledge. Design is […]

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cloud computing

Cloud Computing Can Make Businesses More Efficient

Cloud computing is on the rise and small business owners may actually be receiving the lion’s share of the benefits. To most people, the term “cloud computing” conjures up the most basic functions of the cloud like virtual storage. This is only the first level of the possibilities available to cloud users, and it is […]

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Instagram Tips for the Small Business

Instagram is the clever merger of photo-sharing and social media technologies. is an essential component of many small business’s marketing strategy. If you are not using it yet, here are some ideas to keep in mind as you get started. If you are an Instagram business user, look here for a few tips that […]

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What Makes for a Successful Business?

What makes a successful business? I read an interesting article by Rich Schefren [ ] and his view is there are 4 core commonalities that good businesses share: 1) Successful-meaning they must MAKE money. Funding your business expenses with personal funds is a strong indicator you are in trouble. 2) Sustainable: You consistently MAKE […]

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