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Tag Archives | marketing
long emails

How Long Should Your Email Newsletter Be?

When you prepare to send an email out to your list, how long should it be? How many different articles should it have? How long should each article be? The cold truth is that shorter email marketing messages are generally the most effective. People receive an average of 147 emails per day.* Big emails are […]

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google alerts

How to Use Google Alerts for Your Business

In business, knowledge is power. When important information is posted publicly online, knowing about it can make or break your company. Subscribing to newsletters, news sources, blogs, RSS feeds, important Facebook pages, and specific hash tags on Twitter can all be helpful. But don’t underestimate the power of Google Alerts to keep your finger on […]

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tying marketing together

Tying Your Marketing All Together

Technological and social changes have revolutionized marketing. The changes are coming so quickly that it is difficult for business owners to tie all their marketing together. How do you make your website, email, social media and retail outlet all work together? Here are three “back to basics” tips for tying your marketing together in a […]

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pinterest board

How to Promote Your Business on Pinterest

Promoting your business on Pinterest can be a great way to draw in new clients.  Pinterest is primarily a visual social media site, so it is important to select images for your Pinterest boards that appeal to your market or highlight what your company has to offer. After creating a Pinterest account for your business, […]

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twitter for mobile

Mobile Twitter Users Are More Engaged

Businesses that want to take advantage of Twitter need to know how users are accessing their tweets and how often this is occurring. Approximately 120 million users access Twitter from their mobile phones every month, stated Guy Yalif, head of global product marketing at Twitter. Twitter’s roots began with text messaging, hence the 140 character […]

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don't attach images to your emails

Best Practices for Images in Email Marketing

When you send an email to your opt-in list, what are the best ways to handle images? How you manage images can strongly influence your email’s success. Make sure the images are inserted correctly,  and balanced with the right amount of text. Avoid Attachments Do not attach images to your email. Why? Computer users have […]

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holiday sales

Make an Effective Holiday Marketing Calendar

B2C businesses are getting ready for the holiday season. While you don’t want to start marketing for the holidays too early, you do need to stay on schedule. With social media and email marketing becoming increasingly important to consumers, B2C businesses need to develop a more sophisticated holiday marketing calendar. The holiday marketing calendar will […]

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Google Places

Brick-and-Mortor Businesses Must Claim Their Google Places Listing

Now that smartphones and tablet computers are everywhere, your business needs to be everywhere, including Google Places. What is Google Places, and why is it important to be proactive with your Google Places listing? Google Places makes your brick-and-mortar business or office show up on a potential customer’s screen when they search using Google or […]

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email marketing is key

3 Reasons Why Email Marketing Helps Grow Your Business

Sending the right emails at the right time to your opt-in list is one of the best ways to grow your business. No matter what other marketing you are doing — print, radio, TV, social media, Facebook, Twitter, SMS text marketing, phone calls, direct mail, brochures, networking, business cards, word-of-mouth — email marketing has an […]

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Save Time by Offloading Business Tasks to Fiverr

Have you ever wanted to just hand off a task at work, with no strings attached? We have discovered an economical and quick way to find someone to do a single task for as little as a fiver ($5). It’s called and here are some of the useful business tasks they offer: write a […]

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