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Tag Archives | social media

How to Test Your Social Media Content — and Why

Did you know that while more than 70 percent of brands have a strategy for social media, only a third of them test their content? A report by the Association of National Advertisers shows that many businesses are neglecting to test the content they put out on social media. Those that do use social media […]

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Use Social Media Marketing to Build Your Business

It sounds simple: increase sales at your small business using social media like Facebook, Twitter and LinkedIn. Social media means that businesses have more tools than ever to market their business. To get the best results, though, you need to use certain skills. And you need to be persistent. It starts by figuring out where […]

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Why Do Companies Succeed or Fail in Social Business?

Social business means a company has a social objective instead of a financial objective. For example, Divine Chocolate is nearly half owned by farmers and utilizes fair trade practices. Many companies swear by social business as the way for their company to flourish in today’s landscape. But many others encounter obstacles to making social business […]

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Personal Profiles in Business Social Media

How should a small business owner separate personal life and work in social media? Do you have to be using all types of social media as a “person” in order to market your business online? Let’s look at four primary platforms for marketing small businesses: Facebook, Twitter, LinkedIn, and Pinterest. Facebook To market your small […]

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Business Etiquette Tips for Smartphones, Social Media and Email

What is good business etiquette when using smartphones, Facebook and emails? Business etiquette is more important now than ever. In an increasingly competitive market, your relationships with colleagues, customers and other companies can easily make or break the business. And with the constant onslaught of new technology comes new rules for proper behavior on your […]

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Tying Your Marketing All Together

Technological and social changes have revolutionized marketing. The changes are coming so quickly that it is difficult for business owners to tie all their marketing together. How do you make your website, email, social media and retail outlet all work together? Here are three “back to basics” tips for tying your marketing together in a […]

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How to Promote Your Business on Pinterest

Promoting your business on Pinterest can be a great way to draw in new clients.  Pinterest is primarily a visual social media site, so it is important to select images for your Pinterest boards that appeal to your market or highlight what your company has to offer. After creating a Pinterest account for your business, […]

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Mobile Twitter Users Are More Engaged

Businesses that want to take advantage of Twitter need to know how users are accessing their tweets and how often this is occurring. Approximately 120 million users access Twitter from their mobile phones every month, stated Guy Yalif, head of global product marketing at Twitter. Twitter’s roots began with text messaging, hence the 140 character […]

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Instagram Tips for the Small Business

Instagram is the clever merger of photo-sharing and social media technologies. Instagram.com is an essential component of many small business’s marketing strategy. If you are not using it yet, here are some ideas to keep in mind as you get started. If you are an Instagram business user, look here for a few tips that […]

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New Marketing Opportunities with Pinterest Business Accounts

Pinterest just became more business-friendly by allowing businesses to create their own accounts. Until now, this online pinboard of pictures has been for individual accounts only. The social media service now include business tools like Follow and Pin It buttons, and Pinterest widgets. This makes Pinterest an increasingly viable social media marketing tool for businesses […]

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