Social media has made marketing easier than ever, especially for small business owners. As a small business owner, you no longer need to spend hours placing ads in newspapers or on TV. No, a simple post on a social media site may get you the traction you’re looking for. Getting the word of your business out and about […]
How to Stop Chargebacks from Happening
Chargebacks are meant to help both consumers and merchants. If the merchant doesn’t deliver, the consumer gets their money back. If the consumer gets charged many times over for something they only bought once, they get their money back. This is how it’s all supposed to work. It’s meant to create confidence in the system. […]
How to Reduce Business Refund Rates
Like it or not, refunds are a fact of life for businesses offering a product or service. You may think your products are top of the line and that customer service is off the chart. However, there is always that client or customer who is impossible to please. Keep in mind that it may not […]
5 Ways Social Media Marketing Will Get You Get More Business
As a business owner in today’s world, there’s a good chance you’re already using social media marketing to inform potential and current customers about your business. Up to 82% of small business owners use sites like Facebook, Pinterest, LinkedIn, Twitter and Instagram. If you’re not yet completely in the game, now is the perfect time to […]
How to Turn Email Marketing into Success
If anyone thinks that email marketing has seen its most relevant and productive days—think again. Email marketing is alive and here to stay. Anything you hear about email’s co-called woeful death, is greatly exaggerated. The truth is, email marketing can be one of the most effective channels for marketers when it comes to realizing an […]
9 Incredibly Useful Business Management Tools & Tips for Small Businesses
If you own a business, then you are fully aware of the time and effort that it takes to run a successful business. In today’s competitive digital marketing world, you need as many management tools as you can to succeed. Tools and tips may fall under the category of products or concepts, and it is […]
Methods of Business Marketing Domination
Effective marketing is crucial for business success. Unfortunately, there are a large number of business leaders who still may not give marketing the attention it deserves. Marketing is complex and nuanced. Whereas sales can be intuitive and relatively straightforward, marketing marches to the beat of a different drummer. Business markets are competitive, and it’s necessary […]
Top 5 Business Marketing Strategies Books for 2016
If you’re a marketer, you should be doing everything possible to stay on top of the latest marketing trends. Sure, the Internet is filled with information on what’s new, what’s not, what’s cold, and what’s hot. Your journey will likely expose you to dedicated industry publications, training and certified courses. As well as print magazines, […]
How to Test Your Social Media Content — and Why
Did you know that while more than 70 percent of brands have a strategy for social media, only a third of them test their content? A report by the Association of National Advertisers shows that many businesses are neglecting to test the content they put out on social media. Those that do use social media […]
Building a Successful Email List to Boost Business
Like the inexperienced dog who has treed a squirrel, many businesses have an email list but don’t really know what to do with it. Collecting email addresses and getting permission to send is one thing. Turning that list into dollars is another. Sometimes the email addresses just accumulate — for years. Sometimes businesses send out […]
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